What is a project? And what is a Project Manager doing?
We have to start with another question: What is a project? It looks like kicking in an open door, but it seems appropriate to agree on what a project is and what is not. A project is a set of tasks with a specific budget, timeframe, goal, people, deadline and result. By appointing people who form the team, a deadline and a budget to realize the project, you step outside regular work. It can be a number of hours per week that someone spends on research and publication or full-time. The condition is that the regular work must not hinder the project. That is why you make clear agreements with the team, managers, client and the person who ensures that these agreements are met: the Project Manager (PM).
The PM
The Project Manager is not so much the one who determines what the project is about or how the research should go, but is more of a facilitator who ensures that agreements are kept and that the team receives timely and appropriate support in their work. This is a standard way of working in the business world and is not very different in journalism. Of course, the PM can ask sharp questions, ensure that quality is guaranteed and fact-checking takes place. But this is also part of that facilitating role. Especially when it concerns a cross-border project or when different editorial teams are involved, journalists each have their own editor-in-chief to coordinate the publications.
Managing investigative journalism projects can be more daunting than the reporting, and with increasing amounts of data and even cross-border collaborations, it can make or break the story.
Adiel Kaplan, 26-09-2016
ICIJ received more than 260 gigabytes of useful data across four major databases plus half a million text, PDF, spreadsheet, image and web files. After the initial analysis, a team of 86 investigative journalists from 46 countries worked on one of the largest cross-border investigative partnerships in the history of journalism. This project would never have been possible without collaborative research. But in addition to the extensive team of journalists, programmers and data analysts and project managers also formed the core of this massive project. Without them no Panama Paper reports!
Product Manager
Tanya Pampalone wrote an article for GIJN in 2017 about the role of Product Managers in journalism. She quotes Professor Cindy Royal, who in 2015 already stated that newsrooms are starting to learn that the role of Product Manager is exactly the role newsrooms didn’t know they’d been missing. Of course it is possible to shrug off the role as “tech support”. Stimulating the building of digital products that support journalism involves so much more than just facilitating stories, it is as much journalism as traditional stories, Royal says. Pampalone adds, “As investigative journalists increasingly use complex data, collaboration platforms and interactive technology, the importance of working with a product manager will only increase.”
Royal emphasizes the difference between a product and a project manager: “Sometimes the terms project and product management are used interchangeably. But they are different roles, even if they are handled, in some manner, by the same person. Project management is specifically focused on delivering project functionality – features, scheduling their execution, and making sure a timeline is adhered to. Product management encompasses the broader strategic implications of the entire digital product.”
Royal believes that this role, Product Manager, should be taught in journalism school and not in the tech department. If that’s true (and I think so), why not also add the Project Management role to the journalism school curriculum? If a product manager is crucial in analyzing data, creating platforms and creating apps so that investigative journalism can grow and grow stronger, why not invest in project managers who (together with the product manager) ensure that the best technology is used and journalists can flourish and maximize their talent in an environment fully equipped to support them.
Editors
Since editors have been the first choice to take on managing projects for decades, changing habits can be tricky. But these hard-working editors don’t always have the right skills or experience to perform such assignments properly, Royal explains. It comes down to software development, but with a strong emphasis on content. This does not apply to the role of Project Manager. Editors do not logically have the skills to manage projects, but Project Managers do not have to migle in content per se. may be I need to explain.
“I sometimes think that the words journalism and management said together can be seen as an oxymoron. We manage chaos.”
Walter Robinson, editor-at-large at The Boston Globe, who spoke at the Uncovering Asia 2016 conference in Nepal
Discussion
In Project Managent there is a discussion about whether you should have extensive knowledge in the area where you manage your projects or not. I don’t think it’s necessary, but it certainly helps. The project manager is not so much directive, but facilitates specialists who must inform the PM about what is important and what is not. A PM must be able to manage any project, regardless of the scope. Having said that, I do believe that a PM in journalism should have knowledge of journalistic processes and understand how newspaper and television editors work. It is therefore logical to add this subject to journalistic education and not the other way around.
What should a journalist know about managing projects? And what does the management of newsrooms need to know about project managers? How can an editor be trained to be a good project manager within the editorial team? Lots of tips and tricks are shared online and at conferences, but I think it’s time to professionalize this specific role for each journalism project. Whether it is a large or small project: make use of the available knowledge, experience and skills! Train your people in Project Management to become a professional.
If you are not done reading about this subject yet: