You spend months as a journalist digging into a complex healthcare fraud investigation. The findings are powerful, the evidence solid. But the moment your 4,000-word draft lands on the desk, everything slows down. Feedback trickles in inconsistently, the story stalls, and deadlines start slipping.
Let’s call this ‘Shuffleboard Syndrome’.
Picture the editors desk as the narrow gate in a shuffleboard game: every puck (every story) piles up at the same point, at the same time. It’s one of the biggest hidden bottlenecks in modern newsrooms.
So how does this happen? And more importantly: how do we fix it?

The Situation: The Overburdened Gatekeeper
In many newsrooms, the editor sits at the very end of a linear process. Only at that final stage do they assess structure, tone, and legal risk. That setup creates a perfect storm:
- Information overload Editors must absorb months of reporting in a matter of hours.
- Reactive quality control Deep structural issues are discovered far too late when the story should already be ready to publish.
- Rising tension Journalists feel misunderstood; editors feel blamed for delays.
Example: A reporter submits an article backed by a 10,000-row spreadsheet. Because the copy editor wasn’t part of the process earlier, they must validate the logic themselves. The result? A three-day delay and a frustrated team.
The Approach: From end of the line to active partner
As a project manager in journalism, you know that not including major stakeholders in the process is crucial. Instead of dropping the final draft on the desk, the editor should become an active partner throughout the process, not a final checkpoint.
That shift requires three changes:
- Early involvement Bring editors in at the start, and again midway, not just at the finish.
- Transparent workflows Make the editorial pipeline visible to everyone.
- Clear expectations Define what “ready for copy” actually means before a draft is submitted.
Example: In a large European corruption investigation, the team scheduled brief bi-weekly check-ins with the copy desk. When the story pivoted from politics to corporate finance, the copy editor adapted immediately. The final draft fit perfectly: no surprises, no delays.
The Solution: Three Practical Steps
To permanently break the shuffleboard syndrome, you can implement these three project-based solutions today:
- Introduce a “Pre-Read”: Share a one-page outline early. It aligns expectations on structure, tone, and angle.
- Use a Kanban Board: Tools like Trello or Notion make the workload visible. Everyone can see what’s coming, so bottlenecks become predictable, not sudden.
- Define a “Definition of Ready”: Establish a strict checklist. A story only goes to the editor when key criteria (fact-checking and legal review, for example) are already completed.
Example: A national newspaper implemented a rule: investigative pieces must include a fully completed “right of reply” matrix, approved by legal, before reaching copy. The result? Less rework, fewer last-minute pullbacks, and significant time saved.
By moving the copy editor upstream and embedding them in the process, you don’t just speed up publication, you reduce friction and restore flow across the newsroom.
How do you manage the flow of complex stories in your newsroom? Do you recognize the Shuffleboard Syndrome, or have you found another solution? Let me know in the comments!
Based on: Het Sjoelbaksyndroom (in Dutch) written by Maarten de Winter
Happy Collaborating!!
